01mission
To create a site that is both corporate and product-based, focusing on the added value of the proton therapy provided by IBA.
Mixed international target: medical decision-makers, financial decision-makers and journalists.
IBA PROTON
THERAPY
Launch website
Client
Iba Proton Therapy
Date
september 2012
Briefing
Product aimed website
media
Strategy, webdesign, motion design, development, SEO
... whilst immersing the visitor in the world of products made by IBA.
02concept
Creation of a site based on two major vectors: providing the proof of proton therapy’s efficiency, whilst immersing the visitor in the world of products made by IBA.
Extra difficulty: how to provide proof of medical efficiency whilst avoiding texts that are too long or too technical…
3D Plans
03The Globule touch
Focus on the KPI’s of IBA proton therapy. Give prominence to testimonials, figures and meaningful illustrations.
Whilst remaining very corporate and focused on technical products, the site boasts a friendly and deeply human atmosphere.
In-depth work, in collaboration with the IBA teams, on the editorial structure of the site (titles, slogans, texts, illustrations, etc.).
04Customer satisfaction
The site was excellently received by its target.
Its clarity, efficiency and design were acclaimed.
Globule is currently working to revamp the sites of other Business Units in the same spirit.
Balance between pure facts & emotional design, specific work on KPI’s editorial structure.
